“SocialFi Platform RECRD Raises $4 Million Investment to Revolutionize Creator Economy”

SocialFi platform RECRD has secured a significant investment of $4 million in funding across two rounds from key players in the crypto and entertainment industries. Led by the Sui Foundation, the funding round also includes notable backers such as Mitch Lowe, Co-Founding Executive of Netflix, Mitch Richmond, a six-time NBA All-Star, and others like Alphabit Fund and DNA Fund. The platform has demonstrated early success during its beta phase, attracting over 2,000 creators and nearly half a million users.

Founded by tech entrepreneurs Anoir Houmou and Dominic Frazer Imregh, RECRD aims to transform the creator economy by offering unique monetization avenues through interactive video content and innovative features like REBNDS (rebounds) and DeFi integration powered by the SUI blockchain. With short-form content dominating social media consumption, RECRD’s model focuses on empowering creators, users, and brands to monetize and own shareable content transparently.

RECRD’s approach to monetization allows creators to earn ad revenue instantly based on views, rather than follower count, while enabling users to engage with dynamic video responses (REBND). Creators can further mint their videos as NFTs, selling them on the platform to users who can then earn ad revenue and ownership by purchasing the NFT. With a roster of prominent investors and advisors, including personalities from tech and entertainment sectors, RECRD is set to revolutionize content tokenization and drive engagement within the global creator community.