Further inspection of the trades revealed that only two trades involved puts, valued at approximately $56,020, while six were calls with a combined value of around $263,005. The recent trading pattern points to an expectation among the major investors for the stock price of Estee Lauder to fluctuate between $80.0 and $115.0 in the coming months. As of now, the average open interest for Estee Lauder options is 619, with total volume recorded at 1,737 over the past days, underscoring substantial market activity within a specific price range.
Estee Lauder remains a key player in the beauty industry, with various product categories contributing to its sales. In 2023, skin care led with 52%, followed by makeup at 28%, fragrance at 16%, and hair care at 4%. The company’s global reach spans over 150 countries, with diverse revenue sources from the Americas, Europe, the Middle East and Africa, and Asia-Pacific. Additionally, analysts are forecasting a price target average of $125.8 for Estee Lauder’s stock in the near future. However, options trading carries its risks, and investors may benefit from staying informed about market trends and employing strategic trading practices.
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